This one is all wrong….  breaking the rule of having a sweepstakes that requires sharing and liking a post to enter and this one is sponsored so the image is only supposed to be 20% text.  
But to be a sponsored post Facebook has to approve it.  

This one is all wrong….  breaking the rule of having a sweepstakes that requires sharing and liking a post to enter and this one is sponsored so the image is only supposed to be 20% text.  

But to be a sponsored post Facebook has to approve it.  

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Walgreen’s with over 2 million Facebook fans joins in the Terms of Service cheating frenzy.  
Here are Facebook’s TOS on Contest and Sweepstakes Promotions directly from Facebook: 
 Promotions
If you use Facebook to communicate about or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals).


Please note that compliance with these guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert.

i.    Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.

ii.    Promotions on Facebook must include the following:
a.    A complete release of Facebook by each entrant or participant.
b.    Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c.    Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.

iii.    You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.

Walgreen’s with over 2 million Facebook fans joins in the Terms of Service cheating frenzy.  

Here are Facebook’s TOS on Contest and Sweepstakes Promotions directly from Facebook: 

 Promotions
If you use Facebook to communicate about or administer a promotion (such as a contest or sweepstakes), you are responsible for the lawful operation of that promotion, including the official rules, offer terms and eligibility requirements (e.g., age and residency restrictions), and compliance with regulations governing the promotion and all prizes offered in connection with the promotion (e.g., registration and obtaining necessary regulatory approvals).
Please note that compliance with these guidelines does not constitute the lawfulness of a promotion. Promotions are subject to many regulations and if you are not certain that your promotion complies with applicable law, please consult with an expert.
i.    Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.
ii.    Promotions on Facebook must include the following:
a.    A complete release of Facebook by each entrant or participant.
b.    Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.
c.    Disclosure that the participant is providing information to [disclose recipient(s) of information] and not to Facebook.
iii.    You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app. For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.

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This Facebook Sweepstakes Violator received praise this week in Adweek for their ability to get Social Shares: http://www.adweek.com/news/advertising-branding/brands-favor-social-shares-over-likes-148256
It appears the author of the Adweek post does not understand Facebook Terms of Service or they would not be using this page as an example of the benefits of getting Facebook shares. 

This Facebook Sweepstakes Violator received praise this week in Adweek for their ability to get Social Shares: http://www.adweek.com/news/advertising-branding/brands-favor-social-shares-over-likes-148256

It appears the author of the Adweek post does not understand Facebook Terms of Service or they would not be using this page as an example of the benefits of getting Facebook shares. 

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Who wouldn’t love to win 4 tickets to a Twins Game?  Too bad it’s against Facebook’s terms of service to require people to LIKE or SHARE a post to be entered to win.  
Plus, there is no way for Facebook pages to know who shared the post unless their Facebook post because of security settings.  So if you shared this post and don’t have a public profile then you wasted your time. 

Who wouldn’t love to win 4 tickets to a Twins Game?  Too bad it’s against Facebook’s terms of service to require people to LIKE or SHARE a post to be entered to win.  

Plus, there is no way for Facebook pages to know who shared the post unless their Facebook post because of security settings.  So if you shared this post and don’t have a public profile then you wasted your time. 

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LollyWollyDoodle has over 500,000 Facebook fans and does share it to win sweepstakes constantly…. which probably explains the 500,000 fans.  

LollyWollyDoodle has over 500,000 Facebook fans and does share it to win sweepstakes constantly…. which probably explains the 500,000 fans.  

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not allowed to require people share a photo to enter to win a sweepstakes.

not allowed to require people share a photo to enter to win a sweepstakes.

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Against the facebook sweepstakes rules to require something from the newsfeed to be shared in order to be entered into the sweepstakes.  https://www.facebook.com/GoodybagATX

Against the facebook sweepstakes rules to require something from the newsfeed to be shared in order to be entered into the sweepstakes.  https://www.facebook.com/GoodybagATX

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Hey EA Sports, we know you have 2+ Million ‘fans’… but you’re doing Facebook Sweepstakes wrong. 

Hey EA Sports, we know you have 2+ Million ‘fans’… but you’re doing Facebook Sweepstakes wrong. 

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