This one is all wrong…. breaking the rule of having a sweepstakes that requires sharing and liking a post to enter and this one is sponsored so the image is only supposed to be 20% text.
But to be a sponsored post Facebook has to approve it.
When Brands break Facebook Policies.... they end up here.
Walgreen’s with over 2 million Facebook fans joins in the Terms of Service cheating frenzy.
Here are Facebook’s TOS on Contest and Sweepstakes Promotions directly from Facebook:
This Facebook Sweepstakes Violator received praise this week in Adweek for their ability to get Social Shares: http://www.adweek.com/news/advertising-branding/brands-favor-social-shares-over-likes-148256
It appears the author of the Adweek post does not understand Facebook Terms of Service or they would not be using this page as an example of the benefits of getting Facebook shares.
Who wouldn’t love to win 4 tickets to a Twins Game? Too bad it’s against Facebook’s terms of service to require people to LIKE or SHARE a post to be entered to win.
Plus, there is no way for Facebook pages to know who shared the post unless their Facebook post because of security settings. So if you shared this post and don’t have a public profile then you wasted your time.
LollyWollyDoodle has over 500,000 Facebook fans and does share it to win sweepstakes constantly…. which probably explains the 500,000 fans.
Against the facebook sweepstakes rules to require something from the newsfeed to be shared in order to be entered into the sweepstakes. https://www.facebook.com/GoodybagATX